Former President Donald Trump has once again captured public attention by attending the Daytona 500 in Daytona, Florida—coming on the heels of his historic appearance as the first sitting U.S. president to attend the Super Bowl. This back-to-back participation in major sporting events has prompted experts to explore the underlying strategy behind these high-profile moves.

Kara Alaimo, author of Over the Influence and associate professor of Communication at Fairleigh Dickinson University, recently discussed her insights with CNN’s Fredricka Whitfield. According to Alaimo, Trump’s decision to appear at events like the Daytona 500 isn’t merely about enjoying the thrill of sports. Instead, it represents a calculated political maneuver designed to reinforce his brand and solidify his connection with a broad base of American voters.

Alaimo suggests that by aligning himself with events steeped in American culture—where themes of competition, resilience, and national pride are on full display—Trump is tapping into powerful cultural symbols. These events allow him to project an image of strength and patriotism, qualities that resonate deeply with many Americans. Moreover, his strategic timing, following his Super Bowl appearance with a presence at the Daytona 500, underscores a deliberate effort to remain continuously visible and relevant in the public eye.

This ongoing visibility, as Alaimo explains, serves as a potent communication tool. Even though Trump is no longer in office, his frequent appearances at culturally significant events help him maintain a strong presence in the media landscape. This not only reinforces his established brand but also reassures his supporters that he remains an influential figure in American political discourse.

While opinions remain divided—critics argue over the true impact and implications of such tactics—there is no doubt that Trump’s approach highlights his enduring ability to shape public perceptions. By leveraging the symbolic power of major sporting events, he not only strengthens his image as a committed and relatable leader but also subtly reaffirms his connection to the values many Americans hold dear.

In summary, the theory proposed by experts like Kara Alaimo underscores that Trump’s attendance at significant sporting events is a multifaceted strategy. It’s a move designed to amplify his personal brand, engage with a diverse voter base, and sustain his influence well beyond his tenure in the White House.